Advanced Programme in Digital Marketing

Advanced Programme in Digital Marketing (APDM)

Course Duration : 6 Months

The Six Months advanced digital marketing training course in India focuses upon the various aspects and tools of digital marketing with in depth knowledge of each and every topic / concept, tools. Though, ‘Google’ takes the credit of being major stakeholder in Search Engines category and FB takes the credit of major stakeholder in Social platforms, but unlike other institutes that offer trainings in Internet Marketing or Online Marketing as it is popularly known, at Advanced Institute of Digital Marketing, we train our students about all the marketing tools that help in establishing a brand on all the search engines, including, Google and non-Google search engines too and we train our students on various features of all the Social sites and most importantly the Dos and Don'ts of these social media platforms. The duration of the program is Six Months’ classroom sessions with 2 hours’ classes every day, 5 days a week.

Topics Covered

The modules covered during our 6 Months advanced training program are as follows:
  • Internet Marketing – Evolution
  • Digital Branding & Marketing Mix
  • SEO (Search Engine Optimization) – Basic
  • SEO - Advanced
  • SEO – The Dos and Don’ts of SEO
  • Non-Google Search Engines
  • Yahoo Search Marketing
  • On Page Optimization
  • Off Page Optimization
  • Online Directories, Classifieds and Forums
  • Online PR & News Submission
  • Article Submission
  • Link Submission & Link Exchange
  • RSS Feeds
  • Search Engine Marketing – Basic
  • SEM - Advanced
  • Google+ – Overview
  • Banner Advertising
  • SMO (Social Media Optimization) – Basic
  • SMO – Advanced
  • Social Media – Strategies and Innovations
  • Facebook – More than a social platform
  • Facebook – Creating Page, group, event, etc.
  • Facebook – Getting closer to your consumers
  • Google+ – Advanced
  • Twitter – It is much more than just tweets
  • Dos and Don’ts of Social Media Marketing
  • Social Media – How to avoid from committing suicidal mistakes
  • Integration of Social Medias with your websites
  • Web / Google Analytics
  • Integration of Google Analytics with your Website
  • e-Commerce – Overview
  • e-Commerce – Best Practices
  • IPG Integration
  • ORM - Overview
  • Viral Marketing
  • Modes of Viral Marketing
  • Email Marketing
  • SMS Marketing
  • Video Marketing
  • Blogging and various blogger tools
  • Blogging – Best practices
  • Google Ad Sense – Overview
  • Google Ad Sense – Advanced
  • Affiliate Marketing – Overview
  • Affiliate Marketing – Advanced
  • Mobile Marketing – Overview

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